GEO·8 min read
How brands become credible sources in generative search
Generative visibility depends on whether systems can identify your brand, understand its expertise, and find information worth referencing.
Strengthen your entity footprint
Use consistent names, descriptions, expertise signals, and relationships across your site and trusted external profiles.
Publish information worth citing
Original research, precise definitions, expert commentary, and transparent methodology offer more value than recycled summaries.
Monitor the recommendation layer
Track where your brand appears, which sources are cited, how prompts change, and whether visibility influences qualified discovery.