SEO and AI search for CA firms in India

What clients search for

These are the questions to answer on your own pages, in plain words, near the top. They're common examples; your calls, messages and reviews will add your own.

• "How do I register for GST?"
• "What is the due date for filing ITR this year?"
• "What documents are needed for a company audit?"
• "How do I respond to an income tax notice?"
• "What is the difference between an LLP and a private limited company?"
• "Do I need a tax audit for my business turnover?"

Write your answers with the free FAQ builder

What your website needs

1. 1

   Service pages that explain, not sell

   GST, income tax, audit, company registration: what each service covers and the process, in plain words. Describing your services is allowed.

2. 2

   Partner profiles within the rules

   Names, qualifications and areas of practice, with passport-style photos as the guidelines allow.

3. 3

   Professional updates that answer real questions

   Short, accurate explainers on due dates, rule changes and common notices, each signed by a CA. This is where you earn AI answers.

4. 4

   Office details that match everywhere

   Address, phone and hours, identical on your site, Google and any directory listings.

5. 5

   Dates on every update

   Tax rules change. A visible date tells readers and engines whether an answer is still current.

Business details for your page code

AccountingService is a type of LocalBusiness. Keep it factual: name, address, phone, hours. Leave out price and rating fields, in line with the ICAI rules. Replace everything in CAPITALS, keep every detail identical to what the page shows, then check it.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AccountingService",
  "name": "YOUR BUSINESS NAME",
  "url": "https://YOUR-SITE",
  "telephone": "+91 YOUR PHONE",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "YOUR STREET",
    "addressLocality": "YOUR CITY",
    "addressRegion": "YOUR STATE",
    "postalCode": "YOUR PIN CODE",
    "addressCountry": "IN"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "19:00"
    }
  ],
  "sameAs": [
    "YOUR GOOGLE BUSINESS PROFILE LINK",
    "YOUR OTHER OFFICIAL PROFILE"
  ]
}
</script>

Common mistakes

• Copying SEO advice meant for shops: prices, testimonials, "best CA in the city".
• Tax updates with no date, still live after the rule has changed.
• A site that lists services in one line each, with nothing that answers a question.

Questions

Background: SEO, AEO and GEO guides, and the glossary.

Other industries in India: clinics and doctors, jewellers, clothing stores, coaching centres.