What buyers ask before they visit
These are the questions to answer on your own pages, in plain words, near the top. They're common examples; your calls, messages and reviews will add your own.
- "Is your gold BIS hallmarked with HUID?"
- "How do you calculate making charges?"
- "Do you buy or exchange old gold, and how is it tested?"
- "Can you make a custom bridal set, and how long does it take?"
- "Do you have lightweight daily-wear designs?"
- "Is there parking near the showroom?"
Write your answers with the free FAQ builder
What your website needs
- 1
A hallmarking and purity page
Explain BIS hallmarking and the HUID code, how a buyer can verify it, and what purities you sell.
- 2
Making charges explained
How you charge (per gram or a percentage), what changes it, and an example. Openness here builds more trust than any slogan.
- 3
Gold exchange and buyback policy
How old gold is tested and valued, what's deducted and how long it takes.
- 4
Collection pages with real details
Bridal, daily wear, diamond, silver: weight ranges, price ranges and real photos, not just a gallery.
- 5
Showroom details everywhere the same
Address with a landmark, timings, festival hours and phone, matching your Google profile.
Business details for your page code
JewelryStore is a type of LocalBusiness. Google needs name and address; add phone, opening hours and a photo of the showroom. Replace everything in CAPITALS, keep every detail identical to what the page shows, then check it.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"name": "YOUR BUSINESS NAME",
"url": "https://YOUR-SITE",
"telephone": "+91 YOUR PHONE",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR STREET",
"addressLocality": "YOUR CITY",
"addressRegion": "YOUR STATE",
"postalCode": "YOUR PIN CODE",
"addressCountry": "IN"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "09:00",
"closes": "19:00"
}
],
"sameAs": [
"YOUR GOOGLE BUSINESS PROFILE LINK",
"YOUR OTHER OFFICIAL PROFILE"
]
}
</script>Common mistakes
- Only photos, no words: AI can't read a necklace.
- No mention of hallmarking, the first question many buyers have.
- Festival hours on Instagram but not on the website or Google.
Questions
Should we show the daily gold rate?
Only if someone updates it every day. A wrong rate does more harm than none; link to where buyers can check the official rate instead.
Do we need an online shop to rank?
No. Clear collection pages, policies and showroom details are enough to be found and recommended.
How do AI assistants pick a jeweller?
From pages they can read and what directories, reviews and local sites say. Consistent details and openness about purity and charges help.
Check your own site
SEARCH ONE checks one page for SEO, AEO and GEO and writes out each fix. Start with your home page or your main service page. Your first 5 page audits are free.
Background: SEO, AEO and GEO guides, and the glossary.
Other industries in India: clinics and doctors, clothing stores, CA firms, coaching centres.