What parents and students ask
These are the questions to answer on your own pages, in plain words, near the top. They're common examples; your calls, messages and reviews will add your own.
- "What is the fee for the NEET or JEE course, and is it in instalments?"
- "How many students are in one batch?"
- "Who teaches, and what are their qualifications?"
- "Is there a demo class?"
- "Are there weekend or online batches?"
- "Do you provide hostel or study material?"
Write your answers with the free FAQ builder
What your website needs
- 1
One page per course
Duration, schedule, batch size, mode (offline or online), syllabus covered and the full fee with any instalments, stated clearly.
- 2
Faculty with real qualifications
Names, subjects, qualifications and years of teaching. The guidelines require these to be accurate.
- 3
Results shown honestly
Only with each student's written consent, given after their result, and with the course they actually took.
- 4
Facilities and location
Classrooms, library, hostel tie-ups, address with landmark and timings, matching Google.
- 5
A demo or counselling route
How to book a demo class or a call, easy to tap on a phone.
Before you publish
CCPA guidelines to respect (from 13 November 2024)
- Not allowed: unverified claims of success rates, ranks, selections or assured jobs, and false urgency such as "only 5 seats left".
- Students' names, photos or testimonials need written consent taken after their success, not at enrolment.
- Course duration, faculty qualifications, fees and facilities must be stated accurately, with disclaimers clearly visible.
Sources: MediaNama: CCPA guidelines on misleading coaching ads (13 Nov 2024). Rules change, so check the current version or ask your professional body.
Business details for your page code
Use EducationalOrganization with your address, phone and hours. Keep course details on the course pages, where they're visible. Replace everything in CAPITALS, keep every detail identical to what the page shows, then check it.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "EducationalOrganization",
"name": "YOUR BUSINESS NAME",
"url": "https://YOUR-SITE",
"telephone": "+91 YOUR PHONE",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR STREET",
"addressLocality": "YOUR CITY",
"addressRegion": "YOUR STATE",
"postalCode": "YOUR PIN CODE",
"addressCountry": "IN"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "09:00",
"closes": "19:00"
}
],
"sameAs": [
"YOUR GOOGLE BUSINESS PROFILE LINK",
"YOUR OTHER OFFICIAL PROFILE"
]
}
</script>Common mistakes
- Topper photos and "100% selection" banners without consent or proof.
- Fees given only on the phone.
- One page for all courses, so no course is described properly.
Questions
Can we still show our toppers?
Yes, with each student's written consent taken after the result, and showing the course they took. Unconsented or unverifiable claims are what the guidelines target.
Should fees be on the website?
Yes. Clear fees answer the first question parents ask, and the guidelines expect accurate fee information.
How do AI assistants compare coaching centres?
From course pages they can read, faculty details and what reviews and education sites say. Specific, accurate pages make you easier to recommend.
Check your own site
SEARCH ONE checks one page for SEO, AEO and GEO and writes out each fix. Start with your home page or your main service page. Your first 5 page audits are free.
Background: SEO, AEO and GEO guides, and the glossary.
Other industries in India: clinics and doctors, jewellers, clothing stores, CA firms.