SEO and AI search for dental practices

What patients ask before they call

These are the questions to answer on your own pages, in plain words, near the top. They're common examples; your calls, messages and reviews will add your own.

• "Do you take Delta Dental (or my plan)?"
• "Are you accepting new patients?"
• "Can I get a same-day emergency appointment?"
• "How much is a cleaning without insurance?"
• "Do you offer payment plans or financing?"
• "Is sedation available for anxious patients?"

Write your answers with the free FAQ builder

What your website needs

1. 1

   An insurance page, kept current

   List every plan you accept by name, say whether you're in or out of network, and give a phone number for checking. It's one of the first questions new patients ask.

2. 2

   One page per main service

   Implants, Invisalign, emergency care and cleanings each get their own page with what it involves, how long it takes and what affects cost.

3. 3

   Emergency hours in plain text

   Not an image or a PDF. "Same-day emergency visits Monday to Saturday, call before 10 am" can be read and quoted.

4. 4

   Each dentist named, with credentials

   Name, degree (DDS or DMD), years in practice and a real photo. Health topics get extra scrutiny from Google, so show who stands behind the advice.

5. 5

   The same address and phone everywhere

   Site, Google Business Profile, insurance directories and Yelp should match exactly.

Business details for your page code

Dentist is a type of LocalBusiness. Google needs a name and address; add phone, hours and a link to your insurance page. Replace everything in CAPITALS, keep every detail identical to what the page shows, then check it.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "YOUR BUSINESS NAME",
  "url": "https://YOUR-SITE",
  "telephone": "+1 YOUR PHONE",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "YOUR STREET",
    "addressLocality": "YOUR CITY",
    "addressRegion": "YOUR STATE",
    "postalCode": "YOUR ZIP CODE",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "19:00"
    }
  ],
  "sameAs": [
    "YOUR GOOGLE BUSINESS PROFILE LINK",
    "YOUR OTHER OFFICIAL PROFILE"
  ]
}
</script>

Common mistakes

• One "Services" page that lists twenty treatments in a line each.
• Insurance accepted shown only as logos, which machines can't read.
• Stock photos of smiling models instead of your own team and office.

Questions

Background: SEO, AEO and GEO guides, and the glossary.

Other industries in United States: law firms, home service businesses, med spas, restaurants.