SEO and AI search for med spas and aesthetic clinics

What clients ask before they book

These are the questions to answer on your own pages, in plain words, near the top. They're common examples; your calls, messages and reviews will add your own.

• "Who performs the injections, and what's their license?"
• "How much does Botox cost per unit here?"
• "How long does a filler last?"
• "What's the downtime after microneedling?"
• "Do you offer a free consultation?"
• "Is there a membership or package price?"

Write your answers with the free FAQ builder

What your website needs

1. 1

   One honest page per treatment

   What it is, who it suits, who it doesn't, what it costs or what affects cost, how long results last and the recovery. Balanced pages earn more trust than hype.

2. 2

   Named providers and their licenses

   For each treatment, who performs it (MD, NP, PA, RN) and their credentials, plus the medical director where relevant.

3. 3

   Prices or clear price ranges

   Per unit, per area or per session. It's one of the first questions people ask, and one many sites dodge.

4. 4

   Real before-and-after photos, with consent

   Your own clients, unedited, with written consent. Never stock or AI-generated results.

5. 5

   Booking that works on a phone

   Online booking or a tap-to-call number on every treatment page.

Business details for your page code

Use MedicalClinic for medical treatments, or DaySpa if you mainly offer non-medical services. Keep name, address and phone identical to your Google profile. Replace everything in CAPITALS, keep every detail identical to what the page shows, then check it.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "name": "YOUR BUSINESS NAME",
  "url": "https://YOUR-SITE",
  "telephone": "+1 YOUR PHONE",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "YOUR STREET",
    "addressLocality": "YOUR CITY",
    "addressRegion": "YOUR STATE",
    "postalCode": "YOUR ZIP CODE",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "19:00"
    }
  ],
  "sameAs": [
    "YOUR GOOGLE BUSINESS PROFILE LINK",
    "YOUR OTHER OFFICIAL PROFILE"
  ]
}
</script>

Common mistakes

• "Best med spa in town" claims with nothing to back them up.
• Treatment pages with no named provider.
• AI-generated or stock before-and-after images.

Questions

Background: SEO, AEO and GEO guides, and the glossary.

Other industries in United States: dentists, law firms, home service businesses, restaurants.