SEO and AI search for plumbers, HVAC and home services

What homeowners ask before they call

These are the questions to answer on your own pages, in plain words, near the top. They're common examples; your calls, messages and reviews will add your own.

• "Do you come out at night or on weekends?"
• "Do you serve my town or zip code?"
• "Is there a call-out fee?"
• "Are you licensed and insured?"
• "How long does a water heater replacement take?"
• "Do you give free estimates?"

Write your answers with the free FAQ builder

What your website needs

1. 1

   Service-area pages that say something real

   One page per main town you serve, with the services offered there and real local detail. Pages that only swap the town name are thin and can be treated as spam.

2. 2

   One page per service

   Drain cleaning, water heaters, AC repair, panel upgrades: each with what's involved, typical time and what affects the price.

3. 3

   License and insurance shown

   Your license number if your state issues one, and that you're insured. Homeowners check, and it's a trust signal engines can read.

4. 4

   Hours and emergency terms in text

   "24/7 emergency service, call-out fee waived if we do the repair" answers two questions in one line.

5. 5

   A phone number that's easy to tap

   At the top of every page on mobile, as a clickable link, matching the number on your Google profile.

Business details for your page code

Pick the exact type: Plumber, HVACBusiness, Electrician or RoofingContractor (all types of LocalBusiness). Add areaServed with the towns you cover. Replace everything in CAPITALS, keep every detail identical to what the page shows, then check it.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "YOUR BUSINESS NAME",
  "url": "https://YOUR-SITE",
  "telephone": "+1 YOUR PHONE",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "YOUR STREET",
    "addressLocality": "YOUR CITY",
    "addressRegion": "YOUR STATE",
    "postalCode": "YOUR ZIP CODE",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "19:00"
    }
  ],
  "areaServed": [
    "YOUR TOWN 1",
    "YOUR TOWN 2"
  ],
  "sameAs": [
    "YOUR GOOGLE BUSINESS PROFILE LINK",
    "YOUR OTHER OFFICIAL PROFILE"
  ]
}
</script>

Common mistakes

• Fifty town pages with identical text and only the name changed.
• A phone number shown as an image.
• No prices or price factors anywhere, so every caller asks the same first question.

Questions

Background: SEO, AEO and GEO guides, and the glossary.

Other industries in United States: dentists, law firms, med spas, restaurants.